Why I Created This Kit

Most websites fail at one job: converting visitors into customers. They look nice, but they don't work. I learned that the hard way — scrapping 3 different versions of my agency’s site because none of them actually produced results.

This isn’t a blog post with fluffy advice like “choose a clean font.” This is a guide built on real mistakes, real testing, and real frameworks that now help my clients get more leads without the overhead.

If you're a solo founder, freelancer, or local business trying to build a simple site that brings in business — this kit is for you.

What You'll Need to Get Started

• A free Framer account (best no-code site builder for speed + control)

• A domain name (buy it when you're ready to publish)

• 60–90 minutes of focus time — no multitasking

• This playbook

Step 1: Clone the Starter Template

Starting from zero wastes time. I’ve built a Framer template that gives you a layout proven to convert:

• Hero section with a strong headline and offer

• About section with positioning and credibility

• Services section focused on problems solved — not features

• CTAs placed strategically above the fold + at every scroll breakpoint

• Contact form that links directly to your email

[Clone the Starter Template →]

This isn’t a portfolio site. This is a conversion-first setup that gets you paid.

Step 2: Write Copy That Answers Objections

Most small business websites don’t convert because they talk about themselves instead of answering the visitor’s internal dialogue:

• “Can I trust this?”

• “Is this for me?”

• “What will this do for me?”

Here’s the formula I use when writing copy:

Hero Headline: Call out their pain or dream outcome. E.g. “Get a conversion-focused website launched in 10 days — without code or confusion.”

About Section: Share your “why,” but frame it around them. Use credibility points (years, results, proof).

Services Section: Use before/after phrasing. “Before: Wordy, cluttered layout. After: Clear, focused messaging that brings in leads.”

CTAs: Use verbs and outcomes. “Book My Free Strategy Call” beats “Contact Us.”

Don’t talk features. Talk transformation.

Step 3: Design to Eliminate Friction

Design isn’t about looking cool — it’s about reducing doubt.

Here’s how you do that:

• White space = trust. Don’t cram. Give your content room to breathe.

• Visual hierarchy = control. Make the important things louder (headlines, CTA buttons).

• One goal per page. Don’t ask people to “read about us,” “view gallery,” and “subscribe” all at once.

• Use real content, fast. Don’t launch with lorem ipsum. Use real copy + placeholder visuals.

Your site should work on mobile first. That’s where over 60% of users are coming from.

Step 4: Set Up a Functional Form (That Doesn’t Leak Leads)

Framer lets you connect a form to your email in minutes. But here's how to make it convert:

• Place your form above the fold and at the end of the page

• Use a short headline above the form: “Ready to book? Let’s talk.”

• Reduce fields: Name, Email, and one custom field like “What do you need help with?”

• Test it. Send yourself a dummy lead. Make sure delivery works.

Pro move: use a free Zapier automation to send a personalized email back instantly. That’s how you stay top-of-mind.

Step 5: Run a Real Pre-Launch Audit (Not Just a Vibe Check)

Before you hit publish, go through this checklist:

• ✅ Your site passes Google PageSpeed score above 80 (especially on mobile)

• ✅ You’ve repeated your CTA 3x minimum (hero, mid-scroll, footer)

• ✅ Your headline is clear, not clever — clarity > creativity

• ✅ The site passes the 5-second test — can a stranger tell what you do and who it’s for?

If all of those are good, then launch. If not, fix before traffic hits.

Tools & Extras That’ll Help You Convert

Content Planner — I use Notion to map out page sections, headlines, and CTAs before building. It keeps everything clear and client-ready.

Form Automation — Zapier helps me connect Framer forms to Gmail or Notion for lead capture and instant replies.

Analytics — I use Microsoft Clarity to watch how visitors interact with my site. Free heatmaps and session replays = priceless.

Scheduling — Calendly saves me from endless back-and-forth. Just send the link and let clients book on your terms.

Speed Checks — I always check my pages in Google PageSpeed Insights to make sure load times don’t kill conversions.

Image Optimization — TinyPNG is my tool for compressing images before uploading to Framer. Keeps things fast and clean.

[Access DIY Toolkit →]

Want Me to Just Handle It For You?

Most people start DIY. 80% never finish. If that’s you — no shame. That’s why I offer Done-For-You packages starting at $1,499. You get:

• A clean, conversion-first site

• Strategic copy that answers objections

• Setup, testing, optimization — done for you

• Delivered in under 3 weeks

[See DFY Packages →]

Final Thoughts

You don’t need another pretty website. You need a site that sells. Whether you build it with this guide or bring me in to handle it — this is how you stop wasting time and start generating leads.

Built by Piksl. Tested in real-world projects. Zero fluff. All function.